01 · Architecture

O dado entra sozinho, o tempo todo. The question is what goes and fetches it.

Sourcesmedia · store · ERP · CRM
Google Ads
GA4
Meta
TikTok
VTEX
Shopify
Magento
ERP
CRM
POS · Store
Precisian
Pixel
connectors
Data Lakestored raw, with the full history
exactly as each system sent it
Modelingdata becomes information

Orders

Customers

Inventory

Media

Finance

Semantic layertranslates, then fetches

Recebeu: “does it lose money after CAC?”

net_margin
revenue − total cost − CAC
Orders Finance Media

Três categorias buscadas no lake e devolvidas como a single metric.

Claude Precisian connected
Which product sells well and loses money after CAC?
consultando o lake
O SKU 8842 é o 1º em receita e o único do top 5 que vende com margem negativa: −R$ 2.00 por unidade. 289.90 revenue − 177.20 total cost − 114.70 CAC
Ask your lake… ↑
1 · Ingestion — as fontes empurram, o lake modela
2 · Query — a pergunta puxa, a semântica busca e devolve

Model operation · retail with e-commerce, 28 stores. Not real client data, it is the shape of the analysis.