Attributing sales that close inside WhatsApp
The webhook hands you the ad ID, not the campaign. And the person identifier has no equivalent on the web side.
8 min read
#atribuicao
3 articles
Marketplaces return traffic, never its source
Amazon's own schema returns 28 traffic fields per product and zero origin fields. The absence is in the schema, not your integration.
8 min read
Why your reported ROAS exceeds actual revenue, mechanically
Google documents that other platforms take full credit for a conversion with other touchpoints. Nobody deduplicates across vendors.
8 min read