Redirect payments and your missing GA4 purchase event
Mollie says it plainly: the customer may not return. Your purchase event lives on the page they never reached.
8 min read
#divergencia-de-dados
14 articles
Attributing sales that close inside WhatsApp
The webhook hands you the ad ID, not the campaign. And the person identifier has no equivalent on the web side.
8 min read
Are third-party cookies actually gone? Read the dates
Chrome still enables them by default. Safari and Firefox blocked years ago. The replacement programme was wound down.
7 min read
What breaks in your analytics during peak season
GA4's BigQuery export caps at 1 million events a day, and an exceeded export pauses without reprocessing previous days.
7 min read
Marketplaces return traffic, never its source
Amazon's own schema returns 28 traffic fields per product and zero origin fields. The absence is in the schema, not your integration.
8 min read
Why GA4 and your BigQuery export will never agree
Google lists BigQuery export among features that do not support behavioural modelling. The interface estimates; the export observes.
8 min read
How to tell if your data pipeline broke, or just lied
Airflow documents it in one line: if the run never finishes, the SLA is never checked. That is the easy version.
8 min read
Why your product isn't showing on Google Shopping
Preemptive item disapproval disapproves what Google suspects, not only what it checked. And GTIN is not required; brand is.
8 min read
How long to keep marketing data (GA4 already decided)
GA4 standard allows 2 or 14 months, and large properties get 2. The aggregate report survives; the exploration does not.
8 min read
Why Shopify and GA4 revenue never match
Adobe says it plainly: the two should not match in almost every case. GA4 excludes tax and shipping; Shopify includes both.
8 min read
Why you can't compute LTV across marketplace and own store
Amazon documents its buyer email as anonymized, and no order carries a traffic source. Cross-channel identity is absent by design.
8 min read
Is server-side tagging worth it? Read both documents first
Google promises full durability on a subdomain. WebKit caps CNAME-resolved subdomain cookies at seven days. Both are current.
8 min read
Marketing and finance never close the same revenue number
Both numbers are right. The accounting standard recognises revenue on transfer of control; marketing measures at checkout.
8 min read
Why your reported ROAS exceeds actual revenue, mechanically
Google documents that other platforms take full credit for a conversion with other touchpoints. Nobody deduplicates across vendors.
8 min read