Redirect payments and your missing GA4 purchase event
Mollie says it plainly: the customer may not return. Your purchase event lives on the page they never reached.
8 min read
#ga4
5 articles
What breaks in your analytics during peak season
GA4's BigQuery export caps at 1 million events a day, and an exceeded export pauses without reprocessing previous days.
7 min read
Why GA4 and your BigQuery export will never agree
Google lists BigQuery export among features that do not support behavioural modelling. The interface estimates; the export observes.
8 min read
How long to keep marketing data (GA4 already decided)
GA4 standard allows 2 or 14 months, and large properties get 2. The aggregate report survives; the exploration does not.
8 min read
Why Shopify and GA4 revenue never match
Adobe says it plainly: the two should not match in almost every case. GA4 excludes tax and shipping; Shopify includes both.
8 min read