UTM parameters: a naming convention that survives five teams and three agencies
GA4 reads nine UTM parameters and treats values as case-sensitive text. Without one written convention, a single campaign splits across report rows.
10 min read
#tracking
7 articles
What is gclid? How the Google Ads click ID gets lost before the sale
gclid is the Google Ads click ID. It arrives in the URL, lives in a cookie on your domain, and only reaches Google again if you store it with the order.
7 min read
ctwa_clid explained: the click ID behind Click-to-WhatsApp ads
ctwa_clid is the click ID of a Click-to-WhatsApp ad. It arrives once, in a webhook, and only attributes a sale if you store it with the order.
7 min read
What counts as first-party data for an ecommerce brand, and where should it live?
First-party data is what you record in a direct relationship with your customer. Modeled conversions and platform audiences look like it and aren't.
7 min read
Meta Conversions API: what it recovers and what it doesn't fix
The Conversions API sends Meta the events your server recorded. Without a Pixel-matching event_id inside 48 hours, one purchase counts twice.
9 min read
Are third-party cookies actually gone? Read the dates
Chrome still enables them by default. Safari and Firefox blocked years ago. The replacement programme was wound down.
7 min read
Is server-side tagging worth it? Read both documents first
Google promises full durability on a subdomain. WebKit caps CNAME-resolved subdomain cookies at seven days. Both are current.
8 min read