14 best CDPs and alternatives for ecommerce in 2026
13 CDPs and Precisian scored on seven data criteria. None of the 13 documents versioned, customer-approved metrics. Activation is where CDPs win.
9 min read
#data-lake
6 articles
What counts as first-party data for an ecommerce brand, and where should it live?
First-party data is what you record in a direct relationship with your customer. Modeled conversions and platform audiences look like it and aren't.
7 min read
Composable CDP vs data lake: which one an ecommerce brand needs first
A composable CDP activates customer profiles that live in your warehouse. A data lake keeps every source for analysis. One sends, the other explains.
7 min read
Data lake vs data warehouse vs lakehouse for ecommerce and marketing data
A lake keeps raw data, a warehouse keeps modeled data, a lakehouse puts transactions on open files. None of them defines net revenue.
8 min read
Fivetran alternatives for ecommerce data: what the pricing page leaves out
Fivetran bills per monthly active row and Airbyte by credit, but in Airbyte Cloud only 67 of 573 source connectors are maintained by Airbyte itself.
7 min read
Build or buy a data lake: only one side publishes prices
S3 storage is US$ 0.023 per GB-month from a published table. The managed side documents the model and not the rate.
7 min read